Nexus Dev Studio
Public Search, Social and AI Visibility Summary

Make local heating expertise easier to find and contact

Andrew Wadsworth has a matched local business listing and a website covering heating installation, servicing and repairs. Its address, phone and email are consistent across the checked pages, and existing business markup links the site to Instagram. The clearest practical defect is the phone link: clicking the displayed number follows a Google search for reviews instead of opening a call. The wider opportunity is to connect the broad Yorkshire service copy more directly to Bingley and Cottingley customers. Improve the call route first, then develop useful service detail and local proof while preserving the site's existing structure and identity signals.

Arrange a visibility growth callback See the three discovery channels

Executive verdict

Make local heating expertise easier to find and contact

Andrew Wadsworth has a matched local business listing and a website covering heating installation, servicing and repairs. Its address, phone and email are consistent across the checked pages, and existing business markup links the site to Instagram. The clearest practical defect is the phone link: clicking the displayed number follows a Google search for reviews instead of opening a call. The wider opportunity is to connect the broad Yorkshire service copy more directly to Bingley and Cottingley customers. Improve the call route first, then develop useful service detail and local proof while preserving the site's existing structure and identity signals.

BusinessAndrew Wadsworth Gas Heating Specialist
Websitewadsworthheating.com
MarketBingley, West Yorkshire
Compared with97 observed Google listing references and five selected owned websites
Main objectiveIncrease relevant local enquiries.
Current channel evidence

Visibility across search, social media and AI

Each channel shows what was verified, what remains unknown and the next sensible growth move. Missing evidence is labelled rather than scored as failure.

S
Organic gap

Search visibility

No owned-domain first-page appearance was observed in the 12-query sample.

12Searches sampled 0Top-ten appearances 8Google reviews
What is working Evidence observed

The owned domain was not observed in the first page of standard organic results in the twelve-query sample. Installation, servicing and repair were confirmed on the site, making the sampled heating terms particularly relevant. This single session cannot establish traffic or a permanent ranking.

Gap What limits the journey

Service copy covers installation, servicing and repairs, but is broad and Yorkshire-focused.

Opportunity Clearest next step

Expand confirmed installation, servicing and repair content with Bingley/Cottingley coverage and genuine project details.

S
Not fully assessed

Social visibility

Instagram identity was linked by the site, but the profile required sign-in.

1Profiles verified 0Current posts sampled 90 daysPlanned lookback
What is working Evidence observed

The website links directly to @gasheatingspecialists and repeats that association in sameAs markup. Opening Instagram redirected to a sign-in page. Posts, cadence, comments, reach and enquiry performance were not assessed.

Gap What limits the journey

Current activity and owner analytics were not fully assessed.

Opportunity Clearest next step

Confirm official profiles and send profile visitors to useful owned pages.

AI
Sampled mention

AI visibility

The business appeared in the central-heating-installation prompt.

6AI prompts 1 enginePoint in time DraftRecheck needed
What is working Evidence observed

Andrew Wadsworth appeared in the central-heating-installation AI prompt. No correctly attributed mention was observed in the other five prompts. This is a point-in-time observation in one engine, not a stable ranking. Existing business markup is a strength; useful local service detail and corroborated work remain practical next steps.

Gap What limits the journey

Sampled answers can vary and may conflate business identities.

Opportunity Clearest next step

Strengthen clear, corroborated service and identity information.

Customer journey

From local discovery to a useful enquiry

The audit follows how a potential customer finds, evaluates and contacts the business.

F
Discovery

Be Found

The owned domain was not observed in the first page of standard organic results in the twelve-query sample. Installation, servicing and repair were confirmed on the site, making the sampled heating terms particularly relevant. This single session cannot establish traffic or a permanent ranking.

8Google reviews PublicEvidence sample
What supports it Observed evidence

Appear for relevant local service needs.

Audit view What to improve

Expand confirmed installation, servicing and repair content with Bingley/Cottingley coverage and genuine project details.

Business objectiveIncrease relevant calls, messages or booking enquiries.
T
Consideration

Be Trusted

Consistent identity, review proof and specific service evidence help a customer compare options.

8Google reviews PublicEvidence sample
What supports it Observed evidence

Use verified reviews and real work as proof.

Audit view What to improve

Expand confirmed installation, servicing and repair content with Bingley/Cottingley coverage and genuine project details.

Business objectiveIncrease relevant calls, messages or booking enquiries.
C
Action

Be Contacted

The displayed 07875 337667 link on the homepage, services and contact pages points to a Google review search rather than tel:07875337667. Email links use mailto and a dedicated contact page exists. Correct the phone destination and test it on a real mobile device.

8Google reviews PublicEvidence sample
What supports it Observed evidence

Give every high-intent visitor a direct working route.

Audit view What to improve

Replace the review-search URL with a tel link wherever the number appears; retain reviews as a separate labelled link.

Business objectiveIncrease relevant calls, messages or booking enquiries.
Next actions

Three practical priorities

Start with the route most likely to remove enquiry friction, then strengthen discovery and measurement.

01 · CROSS_CHANNEL

Repair the phone link

Replace the review-search URL with a tel link wherever the number appears; retain reviews as a separate labelled link.

  • Replace the review-search URL with a tel link wherever the number appears; retain reviews as a separate labelled link.
Owner outcomeLet interested visitors start a call directly.
02 · SEARCH

Build specific local heating pages

Expand confirmed installation, servicing and repair content with Bingley/Cottingley coverage and genuine project details.

  • Expand confirmed installation, servicing and repair content with Bingley/Cottingley coverage and genuine project details.
Owner outcomeMatch customer questions with relevant pages.
03 · CROSS_CHANNEL

Connect proof and track useful enquiries

Keep existing LocalBusiness and Instagram links; add dated customer proof and measure calls and contact-page enquiries.

  • Keep existing LocalBusiness and Instagram links; add dated customer proof and measure calls and contact-page enquiries.
Owner outcomeProtect identity consistency and assess commercial value.
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Measure qualified enquiries

Track completed calls and forms by source, then compare them with booked work using owner data.

Next step

See how these opportunities could generate more enquiries

Arrange a callback with Nexus Dev Studio to confirm the services to grow and agree the first practical actions.

  • Review the evidence together
  • Prioritise the most valuable gaps
  • Agree measurable next steps

Arrange a visibility callback

Choose the most useful route and visibility focus.

No login required. Read-only audit checks only.