Nexus Dev Studio
Public Search, Social and AI Visibility Summary

Strong local reputation; the website is the limiting factor

Google, Facebook and AI are working; the website needs to catch up.

Arrange a visibility growth callback See the three discovery channels

Executive verdict

Reputation and discovery are stronger than the previous audit showed

C.A.P has a strong discovery base. Google showed 4.9 from 77 reviews, local results appeared in eight of 12 searches, and four of six AI prompts mentioned the business with a website route. Its official Facebook page has 430 followers, current team and qualification proof, and WhatsApp contact. The owned website is the constraint: it ranked in only two searches, took 6.6 seconds on the first visit, and contains placeholder content and conflicting footer links. Protect the reputation signals, then modernise the website without disrupting Google or Facebook visibility.

BusinessC.A.P Plumbing & Heating
Websitecapplumbingandheating.co.uk
MarketSkipton, North Yorkshire
Compared with12 current local service searches; earlier market inventory is background only
Main objectiveTurn strong local trust into a faster, measurable owned journey
Current channel evidence

Visibility across search, social media and AI

Each channel shows what was verified, what remains unknown and the next sensible growth move. Missing evidence is labelled rather than scored as failure.

S
Strong local listing · weak owned reach

Search visibility

Google local visibility is useful; owned organic reach is narrow.

8/12local results observed 2/12owned organic appearances #1best owned position
What is working Google already surfaces the business locally

The listing appeared for eight plumber, boiler and bathroom searches.

Identified gap Owned reach is concentrated in Cononley

The site ranked for two Cononley searches, not the ten other queries.

Growth opportunity Build useful owned service and location routes

Improve confirmed-service pages while keeping Google and current URLs stable.

S
Active official Facebook

Social visibility

Verified Facebook adds current people-led trust and an enquiry route.

430Facebook followers 2recent posts sampled 19Facebook recommendations
What is working Current team and qualification proof is visible

Posts introduced Chris and Spencer and celebrated Spencer's Level 3 qualification.

Identified gap One official platform was verified

No matching official profile was found on the other five platforms.

Growth opportunity Connect current proof to the owned journey

Route relevant Facebook posts to corrected pages with trackable actions.

AI
Strong sampled visibility

AI visibility

C.A.P appeared for broad plumber, boiler and review prompts.

6AI prompts sampled 4business mentions 4owned-site routes
What is working Google AI Mode understands the core proposition

C.A.P appeared for plumber, boiler repair, installation and review prompts.

Identified gap Two specialist prompts omitted the business

Bathroom and landlord-safety prompts produced no C.A.P mention.

Growth opportunity Make specialist evidence easier to corroborate

Add consistent owned facts about bathrooms and landlord certificates.

Customer journey

Be found, be trusted, be contacted

Strong local proof should lead to useful owned pages and measurable contact.

F
Stage 1

Be Found

Google, Facebook and AI create several discovery routes.

8/12local Search visibility 4/6AI mentions
What supports this stage The business is discoverable beyond its website

Google local results, Facebook and AI repeatedly surfaced C.A.P.

Audit view Owned visibility is the narrow route

Only two searches produced an owned top-ten result.

Business objectiveExpand owned visibility while protecting Google.
T
Stage 2

Be Trusted

Reviews, qualifications and team content provide reassurance.

4.9★Google rating 77Google reviews
What supports this stage People and professional proof are current

Facebook shows the team, credentials, apprenticeship progress and review proof.

Audit view Website inconsistencies dilute the proof

Old links, mixed experience figures and placeholders dilute the owned story.

Business objectiveCarry current proof onto the website.
C
Stage 3

Be Contacted

Phone, WhatsApp and form routes exist; measurement is unclear.

1WhatsApp profile route 1website form
What supports this stage Customers can call, message or submit a form

The same mobile appears on Google, Facebook and the website.

Audit view The website adds avoidable friction

The phone is not click-to-call; first load took 6.6 seconds.

Business objectiveMake contact immediate and trackable.
Recommended priorities

Three actions to convert the visibility already earned

Protect trusted channels, correct the website, then measure enquiries.

01 · CROSS_CHANNEL

Protect and align current trust signals

Keep Google and Facebook accurate; correct stale website details.

  • Preserve Google and its reviews.
  • Keep Facebook and WhatsApp.
  • Replace legacy footer links.
Owner outcomeCustomers see one current identity and contact route.
02 · SEARCH

Rebuild the weakest website foundations

Improve speed, structure and specialist evidence.

  • Reduce first-page load time.
  • Replace placeholders and clarify each service page.
  • Update headings, location signals and sitemap dates.
Owner outcomeMore searches can reach useful owned pages.
03 · CROSS_CHANNEL

Connect discovery to measurable contact

Make calls and messages immediate and measurable.

  • Add click-to-call.
  • Link relevant Facebook posts to service pages.
  • Track calls, WhatsApp and forms.
Owner outcomeC.A.P can see which journeys produce enquiries.
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What to confirm on the callback

Confirm priority services, service areas, contact routes and capacity.

Turn evidence into an enquiry plan

See how these opportunities could generate more enquiries

Confirm the services and locations that matter most, then agree the first practical actions.

  • Protect the Google, Facebook and AI visibility already working.
  • Fix the owned website's clearest speed and consistency gaps.
  • Make useful enquiries easier to complete and measure.

Arrange a visibility callback

Choose your route and the visibility area you want to improve.

No login required. Read-only audit checks only.