Public Search, Social and AI Visibility Summary

Motion security and electricals Visibility and Enquiry Opportunity

Strong rating and substantial third-party review trail.

Executive verdict

Strong rating and substantial third-party review trail.

Motion security and electricals has credible operating evidence, a verified owned website and a direct contact route. The site is indexable and tied to Motion, but the homepage is led by CCTV pods and security rather than electrician intent; competitors occupied sampled security queries. An identity-matched Facebook page with 241 visible likes and public work snippets was found. Bark supplies third-party review evidence, not business Social performance. Motion first-party domain was not returned in sampled non-branded security/electrician prompts; larger specialists and directories surfaced instead. The.

BusinessMotion security and electricals
Websitemotionsecurityandelectricals.co.uk
MarketKeighley, West Yorkshire
Compared with4 other selected local electrician websites from 72 unique observed listings
Main objectiveIncrease relevant calls, quote requests and commercial enquiries.
Current channel evidence

Visibility across search, social media and AI

Each channel shows what was verified, what remains unknown and the next sensible growth move. Missing evidence is labelled rather than scored as failure.

S
Security-first site

Search visibility

The site is indexable and tied to Motion, but the homepage is led by CCTV pods and security rather than electrician intent; competitors occupied sampled security.

12queries sampled
What is working Useful foundations are visible

Title, description, H1, canonical, LocalBusiness schema, contact form and click-to-call route were detected.

Main gap The clearest missed opportunity

The H1 and copy contain spelling errors, lorem ipsum remains live and two conflicting mobile-number versions appear.

Growth route The practical next move

Rebuild the hierarchy around verified security and electrical offers with clean copy and focused Keighley pages.

S
Active proof found

Social visibility

An identity-matched Facebook page with 241 visible likes and public work snippets was found. Bark supplies third-party review evidence, not business Social performance.

Publicevidence only
What is working Useful foundations are visible

Facebook phone/email match; posts show TV mounting, CCTV and electrical work with quote prompts.

Main gap The clearest missed opportunity

Footer icons lead to generic Facebook, Instagram and X homepages; a full 90-day sample was not completed.

Growth route The practical next move

Repair profile links and reuse recent verified jobs and reviews as structured proof.

AI
Not cited in sample

AI visibility

Motion first-party domain was not returned in sampled non-branded security/electrician prompts; larger specialists and directories surfaced instead.

8prompts sampled
What is working Useful foundations are visible

Name, phone and email evidence is consistent across Google, Facebook, site and Bark.

Main gap The clearest missed opportunity

Placeholder copy, errors, broken social links and unclear hierarchy weaken first-party trust signals.

Growth route The practical next move

Publish clean service pages, accurate entity data and review-backed case studies.

Customer journey

Be Found, Be Trusted and Be Contacted

Visibility matters when the full path helps the right customer discover the business, believe the evidence and take a clear next step.

F
Stage 1

Be Found

Controlled searches and web-assisted prompts show uneven first-party visibility.

SearchControlled market queries AIEight sampled prompts
What supports discovery Relevant services and locality

Title, description, H1, canonical, LocalBusiness schema, contact form and click-to-call route were detected.

Audit view Security-first site

The H1 and copy contain spelling errors, lorem ipsum remains live and two conflicting mobile-number versions appear.

Business objectiveAppear for the local services the business wants to win.
T
Stage 2

Be Trusted

Google listing evidence and verified public profiles provide observable trust signals.

4.917 Google reviews PublicWebsite and profile proof
What supports trust Credible evidence exists

Strong rating and substantial third-party review trail.

Audit view Proof needs stronger connection

Footer icons lead to generic Facebook, Instagram and X homepages; a full 90-day sample was not completed.

Business objectiveMake reviews, recent work and identity easy to verify.
C
Stage 3

Be Contacted

Direct contact routes were found; conversion outcomes require owner analytics.

Phone07857 946211 FormPublic route checked
What supports enquiries Direct contact is possible

The listing and website provide at least one contact route.

Audit view Measurement unavailable

Public evidence cannot prove conversion performance, response time or lead quality.

Business objectiveMake the next action obvious and measure its source.
Priority actions

Three practical next moves

Start with changes most likely to improve clarity, confidence and measurable enquiries.

01 · SEARCH

Remove placeholder copy and repair spelling/phone inconsistencies.

Rebuild the hierarchy around verified security and electrical offers with clean copy and focused Keighley pages.

  • Title, description, H1, canonical and LocalBusiness schema are present.
  • H1 contains obvious spelling errors.
  • Live lorem ipsum and malformed Facebook URL were detected.
Owner outcomeA cleaner first-party source for customers and discovery systems.
02 · CROSS_CHANNEL

Fix social links and align every profile.

Repair profile links and reuse recent verified jobs and reviews as structured proof.

  • Use verified local work and reviews.
  • Link proof to the relevant service page.
  • Keep contact details consistent.
Owner outcomeMore reasons to trust the business before contact.
03 · CROSS_CHANNEL

Create focused local pages and case-study proof.

Connect calls, forms and campaign links to simple source tracking.

  • Keep click-to-call visible.
  • Use service-specific enquiry routes.
  • Add agreed analytics after owner approval.
Owner outcomeA clearer view of which changes create enquiries.
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Measure the enquiry path

Public checks show whether routes exist, not whether they convert. Confirm priority services and add agreed tracking before judging outcomes.

Next step

See how these opportunities could generate more enquiries

Arrange a callback with Nexus Dev Studio to confirm priority services, review the most valuable gaps and agree practical actions.

  • Confirm priority services and service area.
  • Review proof and conversion gaps.
  • Agree measurement before investment.

Arrange a visibility callback

Choose the route that best matches the immediate goal.

No login required. Read-only audit checks only.