Nexus Dev Studio
Public Search, Social and AI Visibility Summary

Strong Search and trust; limited owned cross-channel presence

Strong Search and trust; limited owned Social and AI reach.

Arrange a visibility growth callback See the three discovery channels

Executive verdict

Strong Search and trust are underused across owned channels

Current evidence is stronger than the previous audit. The domain appeared in 11 of 12 Keighley searches, with eight top-three and three #1 results. Trust evidence includes long trading history, installer credentials, customer proof and first-party claims of council and public-sector work. A staff LinkedIn affiliation adds professional presence, but no official company profile or post sample was verified. Main weaknesses are invalid HTTPS, contact friction and selective AI discovery. Preserve ranking URLs and make this established credibility easier to verify across the website, Google and a company LinkedIn page.

BusinessNorman Atkins Plumbing & Heating Ltd
Websitenormanatkins.co.uk
MarketKeighley, West Yorkshire
Compared with12 current non-branded Keighley service searches; the earlier BD-area inventory is retained as background only
Main objectiveProtect broad local rankings while fixing secure delivery and enquiry friction
Current channel evidence

Visibility across search, social media and AI

Each channel shows what was verified, what remains unknown and the next sensible growth move. Missing evidence is labelled rather than scored as failure.

S
Strong visibility · protect it

Search visibility

The domain ranks broadly for confirmed services.

11/12top-ten appearances 8top-three results #1best observed position
What is working Several services already rank strongly

The site ranked #1 for boiler installation, heating engineer and gas-appliance servicing.

Identified gap Secure delivery and page signals lag behind

HTTPS fails; the homepage lacks an H1 and description, while canonicals use HTTP.

Growth opportunity Modernise without losing ranking equity

Keep ranking URLs; add HTTPS redirects and clearer service signals.

S
Staff affiliation · owned-channel gap

Social visibility

Staff affiliation found; no official company profile verified.

6platforms checked 1staff LinkedIn signal 0official company profiles
What is working Staff professional affiliation is visible

Staff LinkedIn supports affiliation; matching directories reinforce identity.

Discovery result No official company profile verified

No company profile was verified; company content remains unassessed.

Growth opportunity Build on the staff credibility

Create a LinkedIn company page and connect staff and website.

AI
Selective visibility observed

AI visibility

Two specialist prompts surfaced the business; four broader prompts did not.

6AI prompts sampled 2business mentions 2first-party citations
What is working Specialist services are understood

Google AI Mode cited the website for LPG heating and bathroom-installation prompts.

Identified gap Broader recommendations omitted the business

Four broader plumber, boiler and gas prompts produced no mention or citation.

Growth opportunity Strengthen consistent first-party facts

Clarify council experience and credentials on owned pages.

Customer journey

Be found, be trusted, be contacted

Strong discovery needs current proof and secure contact.

F
Stage 1

Be Found

Broad first-page coverage supports selective AI visibility.

11/12Search appearances 2/6AI mentions
What supports this stage Service pages already earn visibility

Rankings cover plumbing, boilers, heating, gas, LPG and bathrooms.

Audit view Emergency intent is the clear miss

No top-ten result was observed for emergency plumber Keighley.

Business objectiveProtect visibility; confirm whether emergency work is a priority.
T
Stage 2

Be Trusted

Long trading history, credentials and sector breadth support trust.

4.6★Google rating 32Google reviews
What supports this stage Established professional and public-sector proof

First-party council work, Worcester accreditation, Google reviews and matching records support trust.

Audit view The website looks technically dated

Invalid HTTPS and ageing signals weaken post-click trust.

Business objectiveSurface public-sector credibility securely.
C
Stage 3

Be Contacted

Phone and form exist; contact is not immediate or secure.

1enquiry form 0click-to-call links
What supports this stage Direct contact details are consistent

The landline is consistent; a form is available.

Audit view Contact friction remains

Five pages lacked telephone links; HTTPS validation fails.

Business objectiveMake calls and forms secure and measurable.
Recommended priorities

Three actions to protect and convert current visibility

Protect demand, strengthen trust and simplify enquiry.

01 · SEARCH

Move safely to valid HTTPS

Fix security without discarding ranking equity.

  • Install a valid certificate.
  • Redirect HTTP URLs page-for-page to HTTPS.
  • Update canonicals and sitemaps; monitor the 12 searches.
Owner outcomeCustomers and search engines reach secure pages without ranking loss.
02 · SEARCH

Modernise the pages already ranking

Improve clarity while retaining useful structure.

  • Keep ranking URLs stable.
  • Add a homepage H1 and useful descriptions.
  • Retain and clarify accreditation, council and public-sector evidence.
Owner outcomeStrong rankings lead to clearer relevance and trust.
03 · CROSS_CHANNEL

Connect professional proof and enquiries

Connect expertise, proof and contact.

  • Add click-to-call to priority pages.
  • Simplify and track the form.
  • Connect staff profiles to a LinkedIn company page.
Owner outcomeDemand becomes measurable calls and forms.
↗

What to confirm on the callback

Confirm sectors, accreditations, council evidence and LinkedIn ownership.

Turn evidence into an enquiry plan

See how these opportunities could generate more enquiries

Confirm the services and locations that matter most, then agree the first practical actions.

  • Protect the Search visibility already working.
  • Fix the secure-delivery and trust gap.
  • Make useful enquiries easier to complete and measure.

Arrange a visibility callback

Choose your route and the visibility area you want to improve.

No login required. Read-only audit checks only.