Nexus Dev Studio
Public Search, Social and AI Visibility Summary

Connect established local proof to more relevant service enquiries

The Proper Plumbing Co. presents a credible local operation through its Google reviews, project imagery and detailed descriptions of plumbing, gas and heating work. It also has an external enquiry form and visible paid-search activity. The audit opportunity is to improve the connection between discovery and contact: the main heading is a phone number, the numbers are not call links in the fetched page, and most services share one broad page. More focused service content and direct call actions could make the existing investment easier for customers to use. Preserve the real project evidence and working enquiry link while checking completion and attribution with the owner.

Arrange a visibility growth callback See the three discovery channels

Executive verdict

Connect established local proof to more relevant service enquiries

The Proper Plumbing Co. presents a credible local operation through its Google reviews, project imagery and detailed descriptions of plumbing, gas and heating work. It also has an external enquiry form and visible paid-search activity. The audit opportunity is to improve the connection between discovery and contact: the main heading is a phone number, the numbers are not call links in the fetched page, and most services share one broad page. More focused service content and direct call actions could make the existing investment easier for customers to use. Preserve the real project evidence and working enquiry link while checking completion and attribution with the owner.

BusinessThe Proper Plumbing Co.
Websitetheproperplumbingco.com
MarketBingley, West Yorkshire
Compared with97 observed Google listing references and five selected owned websites
Main objectiveIncrease relevant local enquiries.
Current channel evidence

Visibility across search, social media and AI

Each channel shows what was verified, what remains unknown and the next sensible growth move. Missing evidence is labelled rather than scored as failure.

S
Mixed visibility

Search visibility

One owned-domain first-page appearance and several separate sponsored observations were recorded.

12Searches sampled 1Top-ten appearances 38Google reviews
What is working Evidence observed

The owned domain appeared at organic position nine for plumber Bingley, but was not observed in the other eleven first-page organic samples. Sponsored Proper Plumbing entries appeared for several service searches and are not counted as organic visibility. That creates a useful opportunity for more relevant service landing pages.

Gap What limits the journey

Plumbing, gas, heating, powerflushing and landlord checks are described on one main page.

Opportunity Clearest next step

Create focused pages for confirmed boiler, plumbing and landlord services, using existing project proof and local coverage.

S
Not fully assessed

Social visibility

Instagram required sign-in and X content was not sampled.

2Profiles verified 0Current posts sampled 90 daysPlanned lookback
What is working Evidence observed

Instagram and X links were verified on the owned website. Instagram redirected to sign-in; X posts were not sampled. Profile links alone do not establish current cadence or social performance. Social strategy remains not fully assessed.

Gap What limits the journey

Current activity and owner analytics were not fully assessed.

Opportunity Clearest next step

Confirm official profiles and send profile visitors to useful owned pages.

AI
Sampled mention

AI visibility

The business appeared in servicing and general plumbing prompts.

6AI prompts 1 enginePoint in time DraftRecheck needed
What is working Evidence observed

Correct business mentions appeared in the boiler-servicing and general-plumbing AI prompts. These were chiefly local business recommendations. A linked website button is not automatically a first-party citation supporting the answer, and no stable AI ranking is claimed.

Gap What limits the journey

Sampled answers can vary and may conflate business identities.

Opportunity Clearest next step

Strengthen clear, corroborated service and identity information.

Customer journey

From local discovery to a useful enquiry

The audit follows how a potential customer finds, evaluates and contacts the business.

F
Discovery

Be Found

The owned domain appeared at organic position nine for plumber Bingley, but was not observed in the other eleven first-page organic samples. Sponsored Proper Plumbing entries appeared for several service searches and are not counted as organic visibility. That creates a useful opportunity for more relevant service landing pages.

38Google reviews PublicEvidence sample
What supports it Observed evidence

Appear for relevant local service needs.

Audit view What to improve

Create focused pages for confirmed boiler, plumbing and landlord services, using existing project proof and local coverage.

Business objectiveIncrease relevant calls, messages or booking enquiries.
T
Consideration

Be Trusted

Consistent identity, review proof and specific service evidence help a customer compare options.

38Google reviews PublicEvidence sample
What supports it Observed evidence

Use verified reviews and real work as proof.

Audit view What to improve

Create focused pages for confirmed boiler, plumbing and landlord services, using existing project proof and local coverage.

Business objectiveIncrease relevant calls, messages or booking enquiries.
C
Action

Be Contacted

The homepage exposes an Enquiry Form URL on book.servicem8.com and opening it created a Request a booking or quote tab. The form content check timed out, so no delivery or completion claim is made. Main phone numbers were plain heading text, while the mailto link is labelled for subcontractor recruitment.

38Google reviews PublicEvidence sample
What supports it Observed evidence

Give every high-intent visitor a direct working route.

Audit view What to improve

Add tel links for both displayed numbers and verify the full ServiceM8 enquiry journey with an authorised test.

Business objectiveIncrease relevant calls, messages or booking enquiries.
Next actions

Three practical priorities

Start with the route most likely to remove enquiry friction, then strengthen discovery and measurement.

01 · CROSS_CHANNEL

Make calls and enquiries straightforward

Add tel links for both displayed numbers and verify the full ServiceM8 enquiry journey with an authorised test.

  • Add tel links for both displayed numbers and verify the full ServiceM8 enquiry journey with an authorised test.
Owner outcomeRemove avoidable friction at contact.
02 · SEARCH

Match service pages to customer intent

Create focused pages for confirmed boiler, plumbing and landlord services, using existing project proof and local coverage.

  • Create focused pages for confirmed boiler, plumbing and landlord services, using existing project proof and local coverage.
Owner outcomeSupport more relevant organic and paid-search visits.
03 · CROSS_CHANNEL

Measure the return from existing visibility

Track calls and completed forms by source, preserve project evidence and review public profile consistency.

  • Track calls and completed forms by source, preserve project evidence and review public profile consistency.
Owner outcomeAssess which marketing produces worthwhile work.
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Measure qualified enquiries

Track completed calls and forms by source, then compare them with booked work using owner data.

Next step

See how these opportunities could generate more enquiries

Arrange a callback with Nexus Dev Studio to confirm the services to grow and agree the first practical actions.

  • Review the evidence together
  • Prioritise the most valuable gaps
  • Agree measurable next steps

Arrange a visibility callback

Choose the most useful route and visibility focus.

No login required. Read-only audit checks only.